Packshot of jackets and jackets
Photography of women's jackets and jackets is one of the most demanding areas in packshot photography. Unlike loose t-shirts or sweatshirts, a jacket has a strictly defined construction that the photo must perfectly reflect. A customer buying a blazer online wants to see its cut, the structure of the material and how it fits on the figure.
Decking: Fighting the "Box Effect"
The biggest challenge with women's jackets is to show their waist indentation without the physical presence of the model. A jacket thrown over a standard mannequin often loses its cut, looking like a "box".
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Our solution: We use special buckles and pins (not visible in the final photo) to collect excess material from the back of the mannequin. Thanks to this precise modeling, the jacket in the photo has maintained proportions and emphasizes the female silhouette, suggesting how it will fit on the body.
Interior matters: Lining installation
The essence of the Ghost Mannequin technique is to show the inside of the garment. In the case of unbuttoned jackets, this is crucial.
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Process: We take two shots: one front (on the mannequin) and the other showing the middle of the back (interior with a tag). In post-production, we combine these images.
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The result: The customer sees the aesthetic lining, the finish of the collar and the branding of the manufacturer. This builds confidence in the quality of the product.
Perfect symmetry of lapels and collar
Nothing spoils the reception of the jacket like asymmetrically arranged lapels. In fact, the material often bends or is pressed unevenly.
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In the studio, we make sure that the flaps fit into a perfect "V". If the physical arrangement is not enough, we correct the symmetry in the retouching process, making sure that the left and right sides are mirror images of each other (if this is the designer's intention).
Sleeves: Spaciousness instead of flat material
An empty sleeve of a jacket often looks flat and unattractive in the photo. To prevent this, we use fillers that give the sleeves a natural, cylindrical shape. Thanks to this, you can see in the photo whether the sleeve is narrow or wide, and how it fits at shoulder height (sewing in the sleeve ball).
Texture and details: Black and navy blue
Most business jackets are dark (black, navy blue). Photographing dark textures requires perfect studio lighting so that the photo is not a black spot. We bring out the weave of fabric, velvet finishes or subtle stripes, while making sure that the buttons and buttonhole hems are sharp and clear.
