Flatshots
Flatshot photos – professional flat clothing photography
Flatshots are more than just a technique. It's a way to show off your clothing without compromise.
Here we describe what flatshot photos are, what effects they give and why they are an ideal choice for online sales. You will learn for which products they work best, how they differ from packshots on a mannequin and how to use them in an online store or social media.
- Flatshot is the perfect flat clothing photos – simple, aesthetic, effective.
- They work well with many fashion products, especially where detail matters.
- We always start with a test photo – you're in control.
- We work according to your brand line – without experiments, with effect.
- Flatshot photos have a wide range of uses: online store, catalog, social media.
- Professional clothing photos are not a cost – it's an investment that pays off.
What products does flatshot photography work for?
Flatshots are a choice that works great in the fashion industry, especially for products with a simple, geometric cut. T-shirts, sweatshirts, leggings, bodysuits or dresses – everything that looks good laid flat and does not require showing the silhouette benefits from this presentation. It is also an ideal form for children's clothing, where transparency and aesthetics are important, not elaborate styling.
Where do ghost photos work better
In the case of more structural models – e.g. jackets, coats or dresses with an elaborate form – product photography with the use of an invisible mannequin may be a better choice.
But where consistency, readability and natural look count – flatshot works flawlessly. It's a type of photography that gives you maximum control over the composition and helps you maintain visual order throughout your online offering.
Flatshot vs. ghost photos – what to choose?
Flatshot is better suited for the presentation of clothes with a simple cut, focusing on aesthetics and visual order. If you want to show your figure, an invisible mannequin and ghost photos will be better.
How to prepare clothing for flatshot photos?
The key is smoothness and form – clothing must be perfectly ironed, evenly arranged and wrinkle-free. A professional product photographer will take care of the cleanliness of the frame and a white background.
Styling and props in flatshot photos
A flatshot doesn't have to be boring – a well-chosen prop or styling can emphasize the character and quality of the product. It is important that it does not distract from the main model and maintains balance.
Styling and props in flatshot photos
A flatshot doesn't have to be boring – a well-chosen prop or styling can emphasize the character and quality of the product. It is important that it does not distract from the main model and maintains balance.
Flatshot photo retouching and post-production – how much does it change?
Good photographic technique is essential, but only retouching and post-production bring out the final effect. The colors, texture, and purity of a product or clothing photo translate directly into sales.
Why do flatshots work in e-commerce?
The flatshot photos correspond to what the customer sees when they open the package. They give naturalness, attract the attention of recipients and are widely used in advertising, catalogs and social media.
Professional flatshot photography – our specialization
We don't take photos like from a phone. We work in a photography studio, where each flatshot is created according to a proven process. Effect? Aesthetics, consistency and lack of random style like in flatlay photos.
What is the process of ordering flatshot photos in Shadowless?
With us, everything is in order: you book an appointment, send the product, get a test photo. Then quick implementation. You can order photos without risk – with full control over the effect.
