From packshot to virtual AI model
A photo of the "ghost on an invisible mannequin" type is today an absolute standard and the foundation of effective sales in e-commerce. However, the market expects more – emotions, context and history. The answer to these needs is the integration of traditional photographic techniques with advanced artificial intelligence.
Virtual Makeover: From Packshot to Lifestyle
The base in the form of a technically perfect photo "on the spirit" opens the door to completely new possibilities. Our offer has been expanded to include the service of "dressing" virtual models (AI models) in products previously photographed on a mannequin.
This process starts with the creation of a high-end packshot. Then, using advanced algorithms, we overlay this real product on a digitally generated character. The key is that the realism of modern AI models is at such a high level that the difference between a photo with a real human and its virtual counterpart is practically imperceptible to the average viewer. Of course, it's not like AI will do everything for us. Our job is to make algorithm errors and take care of the details.
Personalization and consistency with brand DNA
The biggest advantage of working with AI models is full control over their appearance and surroundings, which allows for a perfect fit with the client's visual identification (branding).
In one of the last projects, the client had very precise expectations: a model with natural, European facial features, presented on a subdued, uniform, gray background imitating concrete. Thanks to AI technology, this effect was achieved without expensive casting and renting locations.
The possibilities are endless. Depending on the target group and the nature of the collection, we can generate a model with any type of beauty – from blonde, through brunette, to people with Asian or African features. Every detail, from the hairstyle to the lighting of the stage, is consulted with the client so that the final image fits perfectly into the overall concept of the brand.
Content Scaling: Photos, Video, and AI Animations
The use of AI is not only a cost saving, but above all a powerful content marketing tool. Let's imagine a collection of 400 products. By conducting a session, the client receives:
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400 professional ghost photos.
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400 lifestyle photos on a virtual model.
This gives you a total of 800 high-quality visuals, ready to be used on the store's website, in catalogs, brochures and, above all, on social media. Such a database allows you to publish posts regularly (e.g. 3 times a week) for many months, while maintaining visual consistency.
What's more, we complement the offer with AI product videos and animations that look like full-fledged advertising videos. These formats are perfectly tailored to modern platforms such as Instagram Reels, TikTok or Facebook, where a dynamic image generates the greatest engagement.
AI Loop Product Photographer
While the technology is impressive, it's important to emphasize that AI doesn't work "alone." The process of generating and applying clothes is not fully automatic and error-free.
To achieve a "high quality" effect, human intervention is essential. Each generated photo goes through a stage of advanced post-production and correction. Our specialists improve the way the fabric is arranged on the virtual body, correct lighting and take care of details that the AI may not "understand". It is the combination of technological potential with the knowledge and experience of a professional photographer and retoucher that guarantees the final success.
