The magic of AI in product photography: A case study with 8 clothes

Applying color – how to do it right?

As we have already mentioned, the customer had only a beige version of the clothing, while the sales offer was to include many color variants from pastel pinks to dark navy blues. So we asked for samples of materials to be sent to best reflect the colors. We photographed the material we received exactly as the delivered clothing. Thanks to this, it was easier for us to faithfully reproduce colors. When applying colors to the base product in the graphics program, we used various blending methods to preserve natural shadows, material structure, zippers and details. And so over 300 photos came out of 16 products!

Such a solution can work great in plain clothing that does not have patterns. Thanks to this procedure, the client saved time and money. The customer had the product photos ready before they were physically sewn. And this means the ability to prepare a sales catalog faster, start promotions and search for customers before the clothes come out from under the machine.

Image session in the hospital's AI

However, this is not the end, the best is yet to come. The client's dream was to have a session of multicultural and physically diverse medical staff in a hospital environment. The client wanted to show how his products would look on different silhouettes - a challenge accepted :) Our task was to create multicultural models: for example, a petite Asian woman and a black elderly lady were created. Our task was also to show different figures and heights, so we created both a tall, well-built man and a short and corpulent one. All this to show how well the clothing looks on very different people.

We managed to achieve one of the most important assumptions of the project, which is to show the diversity of medical staff. With hospitals and healthcare facilities employing employees of multiple nationalities, the client wanted the campaign to reflect the modern work environment.

The models prepared by us represent different nations and types of beauty. We have created silhouettes of women and men with different skin colours, facial features and characteristic features. While maintaining an elegant and natural look, and most importantly, we reproduced the previously photographed medical clothing. You can see our AI models in the gallery.

The whole thing was set in a realistic hospital environment, thanks to which the photographs look like a classic lifestyle session taken in a modern medical facility.

And again, we have a huge saving of time and money. Instead of organizing a multi-day session with models, renting a hospital and preparing numerous outfits, we used our proprietary solutions based on artificial intelligence.

On the basis of previously taken ghost photos, we created realistic photographs of models dressed in photographed and "created" clothing. Let's not forget how many models, of different beauty and nationality we have created. Finding such "real" models that meet the customer's requirements would be very difficult and could take centuries :) (not to mention the costs it would incur).